Worked Example

Sample Valuation

A realistic UK SME example using clearly fictional data, walking through every stage of the valuation — and reconciling exactly to the figures loaded into the tool.

Meridian Industrial Packaging Ltd

Manufacturing · Packaging Businesses · Founded 2004 · 38 employees

Fictional example

Manufacturer of corrugated and protective packaging for industrial clients across the Midlands. Diverse blue-chip customer base with long-standing supply contracts.

Three-Year Financials

Metric202620252024
Revenue£4,200,000£3,850,000£3,500,000
Operating Profit / EBIT£410,000£310,000£200,000
Reported EBITDA£530,000£420,000£300,000

EBITDA Normalisation Bridge

Bridge202620252024
Reported EBITDA£530,000£420,000£300,000
+ Add-backs£85,000£60,000£60,000
− Downward normalisations£70,000£70,000£70,000
Adjusted EBITDA£545,000£410,000£290,000

Maintainable EBITDA

The example uses the Weighted method, weighting the three positive Adjusted EBITDA years most-recent-first.

2026
£545,000 × 50%
= £272,500
2025
£410,000 × 30%
= £123,000
2024
£290,000 × 20%
= £58,000
Maintainable EBITDA
£453,500

Normalisation Adjustments

  • Owner/director excess compensation

    Two directors paid above an appropriate market replacement package.

  • One-off restructuring cost

    Exceptional expense reorganising the production line.

  • Replacement management salary

    Cost of a managing director under new ownership (downward).

  • Notional market rent

    Premises held freehold; a market rent is deducted (downward).

Business Quality

  • Generally positive business quality across the assessed factors.
  • Some supplier concentration risk — a specialised board grade is single-sourced, though alternatives have been identified.
  • Some owner dependence — the founder is central to key supplier relationships, with a phased handover planned.
  • Good customer retention and recurring relationships under long-standing supply contracts.
Top customer % of revenue18%
Top three customers % of revenue32%

Indicative Enterprise Value

Conservative
£1,388,000
Midpoint
£1,633,000
Optimistic
£1,877,000
Maintainable EBITDA £453,500×Market-Calibrated Midpoint Multiple 3.61x×Combined Business-Specific Factor (Q) 0.997x=Midpoint Enterprise Value £1.63m

Enterprise Value represents the value of the underlying business operations before adjustments for cash, debt and other debt-like items. It is not necessarily the amount payable for the shares.

Key Valuation Drivers

Maintainable EBITDA£453,500
MethodWeighted
Base Size Multiple3.97x
Subsector Factor0.91
Market-Calibrated Midpoint Multiple3.61x
Business Quality Adjustment+4.88%
Customer Concentration Adjustment-4.94%
Business-Specific Factor (Q)0.997x
Final Valuation Multiple Range3.07x – 4.15x
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